If you’re responsible for your organization’s web presence, especially ISEO, beware of outdated advice that suggests things like lang attributes are a critical factor to SEO.
Google clearly states that it uses “only the visible content of your page to determine its language.” And advice like “change date format” or “use spelling variations” only scratches the surface of ISEO and is really too basic to move the the needle.
While these are valid concepts, they should not form the basis of your ISEO strategy.
See on blog.lionbridge.com
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